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Communication within your team, with your participants, volunteers and external parties is one of the key factors that influence the success of your initiative. To make sure you nail this and make use of all the existing support systems, read through the relevant documents below. The following page gives you some tips and tricks on how to get started and maintain communication channels. However, it is also useful to observe what other, well-established initiatives in Maastricht are doing in their communication strategy. You can learn from their best practices, and they might also be able to give you personalised and hands-on advice, if you reach out to them.
Digital promotion
As branding and promotion is more and more becoming a digital process, it is useful to invest some time and energy in creating a strong social media presence. Below are some tips on marketing and the promotion of events.
Promotion through the university
You can also use the resources of the university to promote your organisation and events. For example, you can be included in the organisations that the university is familiar with and places on their website. If your purpose is UM-wide and aligns with UM’s values, you can also possibly get a UM-emailaddress. Furthermore, you can reach out to the whole of UM by sending an announcement to the weekly letter. Below you can read how.
How to appear in the databases of student organisations
Posting announcements to the UM Newsletter
Physical promotion
Lastly, you can make your own posters for visibility, as there are a lot of places in the city, including the university buildings, where you can promote your organisation and its activities for free. Below you can find some tips on where you can create these physical promotion materials and where you are allowed to put your physical promotion material.