Cover Photo Make sure to have a visual cover photo that fits with the topic and the spirit of your organisation. Ideally the photo should also contain the most important information, such as event name, date and time.

Event Description Start your event description with an enticing statement or question, to quickly grab the attention of possible attendees. Furthermore, make sure to provide all the relevant information as clearly as possible. Avoid long blocks of text, rather use bullet points, bold text and emojis to highlight important details. Describe the event, possibly the reason for organising it, and mention speakers or performers. Include a sign up link or link to buying tickets at the bottom.

Tricks to promote your Facebook events more effectively

  1. Make sure your event is the first post people see when they visit your Facebook page - You can either pin a post relating to the event to the top of your page, or make events appear first. To change this, go to your Facebook page and click on 'more', select 'edit tabs', and drag 'events' to the top.
  2. Create buzz around the event - Start by inviting friends to your event. Encourage those interested to click 'interested' or 'going' and to invite their friends.
  3. Make your event phone-friendly - Check that your event also looks attractive on a mobile phone. For example, don't make paragraphs too long, and add enough variation (such as colour, pictures or icons).
  4. Benefit from co-partners - If you're co-hosting the event, make sure to add 'Hosts' to the event. In this way, you will use their reach to promote the event more widely.
  5. Make your event visible - Post your event only into relevant Facebook groups. Add relevant key words to your description, which will lead searches to your event.
  6. Make the audience enthusiastic - Regularly post fun or interesting content into the event to remind attendees.
  7. Keep your old crowd - If it is a repeating event, post the new event into the previous one to attract previous attendees. Also indicate that the event will re-occur, so people can already see the next dates for your event.